Revenue Clarity for Global B2B & SaaS Companies
I help SaaS founders and B2B marketing leaders fix marketing operations, gain revenue visibility, and scale with confidence through data-driven dashboards and CRM optimization.
The Marketing Operations Problem SaaS & B2B Companies Face
You're investing in marketing, but can't clearly connect activities to revenue. Sound familiar?
Vanity Metrics vs Revenue
Tracking leads and traffic, but can't see what actually drives MRR/ARR growth. Which channels deliver revenue-qualified leads?
Siloed Systems
Marketing, sales, and success data live in different tools. No single source of truth for customer journey analytics.
CAC vs LTV Blindspot
Can't accurately calculate Customer Acquisition Cost or Lifetime Value. Flying blind on marketing ROI and profitability.
The Result?
Marketing decisions based on intuition, not data. Wasted budget. Stalled growth. And leadership questioning marketing's contribution to revenue.
Global Marketing Operations Solutions
Specialized in B2B and SaaS marketing operations, revenue intelligence, and growth infrastructure
Revenue Operations Audit
Comprehensive review of your marketing tech stack, CRM configuration, lead scoring, attribution models, and revenue reporting systems.
Revenue Intelligence Dashboard
Custom-built dashboards tracking CAC, LTV, funnel metrics, channel ROI, and revenue attribution across marketing, sales, and customer success.
Marketing Ops as a Service
Ongoing marketing operations management: campaign tracking, CRM hygiene, data governance, and monthly revenue reporting.
Global Industries Served
SaaS & Tech
B2B SaaS, Enterprise Software, MarTech, FinTech
Focus: ARR growth, CAC optimization, churn reduction
Professional Services
Consulting, Agencies, Legal, Financial Services
Focus: Lead quality, pipeline visibility, client acquisition cost
B2B Manufacturing
Industrial, Manufacturing, Supply Chain, Logistics
Focus: Deal tracking, channel marketing ROI, sales enablement
Working Across Timezones
Why Global Companies Choose ARD Digital
With 15+ years in B2B marketing operations across SaaS, technology, and professional services, I specialize in one thing:
Turning marketing data chaos into revenue clarity.
No vanity metrics. No guesswork. Only actionable insights that drive growth.
Global Experience
SaaS companies, Tech startups
B2B Enterprise, Professional services
Marketing agencies
Tech companies, Global teams
Core Capabilities
- Revenue Intelligence: CAC, LTV, ROI, attribution modeling
- Marketing Automation: HubSpot, Marketo, Pardot, Salesforce
- Data & Analytics: SQL, Excel, Google Analytics, Tableau, Power BI
- Process Optimization: Lead flow, sales handoff, reporting
Work Philosophy
"I believe great marketing operations should be invisible. When done right, it just works — delivering clear insights that drive confident decisions and predictable growth."
Free Guide for B2B Founders & Marketing Leaders
Download: "The Revenue Operations Playbook: 7 Dashboards Every B2B Company Needs"
Includes templates for CAC dashboard, funnel analytics, marketing ROI, and channel attribution.
Used by 500+ B2B companies worldwide. No spam. Unsubscribe anytime.
Ready for Revenue Clarity?
Book a free 30-minute strategy call. We'll review your current setup and identify the #1 opportunity to improve revenue visibility.
Serving Clients Worldwide
From San Francisco to Sydney, London to Singapore — I work with B2B companies across all timezones.
Book Global Strategy Call